Customer service is at the heart of any successful business. Customer expectations continue to evolve. Companies must evolve strategies and tools used to meet those expectations. 

55% of customers like self-serve customer service over speaking to a representative.

Technology has become a game-changer in this regard. It offers innovative solutions that improve efficiency, personalization, and satisfaction. So, what kinds of technology can boost your customer experience? Below, we’ll explore several options transforming customer service today as well as explain how they can help your company stay competitive.

1. Artificial Intelligence (AI) and Machine Learning

AI and Machine Learning are leading the charge in revolutionizing customer service. These technologies are enhancing everything from customer interactions to backend processes. They’re making service more efficient and personalized.

• AI-Powered Chatbots: Chatbots have become a staple in customer service. AI-powered chatbots can understand and respond to natural language. They make interactions feel more human-like. They can also handle a wide range of tasks.

• Predictive Analytics: Machine Learning enables businesses to predict customer behavior and needs. ML algorithms can forecast future issues, preferences, or inquiries. This allows companies to proactively address customer needs.

• AI-Driven Personalization: AI helps businesses offer personalized experiences at scale. By analyzing customer data, AI can tailor recommendations and communications. This level of personalization increases conversion rates and customer retention.

2. Omnichannel Support

Customers today expect seamless support across several channels. This includes email, social media, phone, and in-person interactions. Omnichannel support ensures a consistent experience, regardless of the channel a customer chooses.

• Unified Customer Profiles: A benefit of omnichannel support is maintaining unified customer profiles. All interactions get recorded in a central database. This provides a complete view of the customer’s history. It enables more informed and personalized help.

• Consistent Experience Across Channels: Omnichannel support ensures a consistent experience. This is regardless of contact method. This consistency is crucial for building trust and satisfaction. It also allows customers to switch between channels easily, enhancing their experience.

• Real-Time Channel Switching: Advanced omnichannel systems allow real-time switching between channels. A customer might start an inquiry on social media. Then easily continue it over chat. This flexibility improves satisfaction and efficiency.

3. Cloud-Based Customer Service Platforms

Cloud-based customer service platforms are another technology transforming the customer service landscape. They offer flexibility, scalability, and accessibility. In ways that traditional on-premise systems cannot match.

• Scalability and Flexibility: Cloud-based platforms allow businesses to scale their customer service. This is particularly useful for companies that experience seasonal fluctuations in inquiries. Cloud systems make it easy to add or remove agents as well as adjust resources without significant investments.

• Remote Access and Collaboration: The cloud enables remote access. This allows customer service teams to work from anywhere. Cloud-based platforms also facilitate collaboration. They allow several agents to work on the same customer case in real time.

• Integration with Other Tools: Cloud-based customer service platforms can integrate with other tools. This integration ensures that all customer data is centralized. That makes it easier to manage and analyze. It also allows for more seamless workflows.

4. Self-Service Technologies

Self-service technologies empower customers to find answers and resolve issues on their own. All without the need to contact a customer service agent. This improves customer satisfaction. It also reduces the workload on service teams.

• Knowledge Bases and FAQs: Online knowledge bases and FAQs are common self-service tools. They provide customers with easy access to information and solutions. A well-maintained knowledge base can significantly reduce the number of support inquiries

• Interactive Voice Response (IVR) Systems: IVR systems allow customers to navigate a menu of options. They can often resolve their issues using their phone’s keypad or voice commands. Modern IVR systems are becoming increasingly sophisticated. They allow customers to check account balances, schedule appointments, and more.

• Customer Portals: Customer portals enable customers to manage their accounts and access support resources and interact with your company. They enable 24/7 self-service management of many account tasks.

5. Data Analytics and Customer Insights

Data analytics is another powerful tool transforming customer service. By analyzing customer data, businesses can gain valuable insights. These insights include behavior, preferences, and needs. This enables companies to provide more targeted and effective service.

• Customer Sentiment Analysis: Sentiment analysis uses AI to analyze customer feedback. Such as reviews, surveys, and social media posts. This allows businesses to identify areas of concern as well as respond to issues before they escalate.

• Customer Journey Mapping: Data analytics allows businesses to map out the customer journey. It helps in identifying key touchpoints and potential pain points. Using this, businesses can improve customer experience and reduce friction.

• Predictive Customer Support: Companies can use predictive analytics to anticipate customer needs. By analyzing historical data, businesses can identify patterns. They can find trends to show when a customer is likely to need support. This allows companies to offer proactive help.

6. Robotic Process Automation (RPA)

Robotic Process Automation (RPA) is another technology making waves in customer service. RPA involves the use of software robots to automate repetitive, rule-based tasks. This frees up human agents to focus on more complex and value-added activities.

• Automating Routine Tasks: RPA can automate routine tasks. Such as data entry, updating customer records, or processing refunds. This speeds up these processes. It also reduces errors. This leads to faster and more reliable service.

• Enhancing Customer Interactions: RPA can enhance customer interactions. It provides agents with real-time information and recommendations. This allows agents to provide more personalized and informed help.

• Reducing Response Times: RPA can significantly reduce response times. Customers can receive quicker resolutions to their issues. This leads to higher satisfaction and loyalty. 

Let Us Help You with a Technology Roadmap

The technologies transforming customer service today offer many benefits. But it’s not always easy to know where or how to get started. Our team of IT consultants can help you build a tech roadmap that makes sense. Both for your business goals and budget.

Reach out today to schedule a chat.

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This Article has been Republished with Permission from The Technology Press.

Cloud computing has revolutionized the way businesses operate. It offers scalability, flexibility, and cost-efficiency. But cloud services also come with a downside: cloud waste.

Cloud waste is the unnecessary spending of resources and money on cloud services. These services are often not fully utilized or optimized. About 32% of cloud spending is wasted. This can lead to budget concerns as spending
skyrockets.

But that figure also holds opportunity. It means that you can reduce nearly a third of cloud spending by optimizing how you use cloud tools.

So, how can you reduce cloud waste at your business and save money? Here are some smart tactics to consider.

Conduct a Comprehensive Cloud Audit

Before implementing any cost-cutting strategies, conduct an audit. It’s essential to have a clear understanding of your current cloud usage. Conducting a comprehensive cloud audit allows you to identify:

• Underutilized resources
• Overprovisioned instances
• Unnecessary services

Use cloud management tools to generate reports. Look at usage patterns, costs, and performance metrics. This initial assessment forms the foundation for implementing effective waste reduction tactics.

Put in Place Right-Sizing Strategies

Right-sizing involves matching your cloud resources to the actual demands of your workloads. Many businesses fall into the trap of overprovisioning. This means securing more user licenses or features than they need. This leads to increased costs and unnecessary waste.

Analyze your workload requirements and resize instances accordingly. Use tools provided by your cloud service provider. These tools can identify and adjust the capacity of instances. This ensures that you only pay for the resources you truly need.

Use Reserved Instances and Savings Plans

Cloud providers offer cost-saving options like Reserved Instances (RIs) and Savings Plans. These allow businesses to commit to a specific amount of usage. This is in exchange for discounted rates. By leveraging these options, you can significantly reduce your cloud costs over time.

Carefully analyze your workload and usage patterns. Then, determine the most cost-effective reserved capacity or savings plan. Find a plan that aligns with your business’s long-term goals.

Install Automated Scaling Policies

Dynamic workloads have a need for dynamic resource allocation. Install automated scaling policies. These ensure that your infrastructure scales up or down based on demand. This optimizes performance. It also prevents overprovisioning during periods of low activity.

Cloud services enable you to set predefined policies for scaling. Examples are AWS Auto Scaling and Autoscale in Azure. These features help ensure efficient resource utilization without manual intervention.

Track and Optimize Storage

Storage costs can accumulate quickly. This is especially true when data is not regularly reviewed and archived. Estimate your storage needs. Then, put in place lifecycle policies to automatically downsize lesser-used data such as transitioning less frequently accessed data to lower-cost storage options.

Regularly review and delete unnecessary data to free up storage space. Adopt a proactive approach to storage management. This can help you significantly reduce costs associated with data storage.

Schedule Your Cloud Resources

Schedule your cloud resources to run only when you need them. For example, turn off development, testing, or staging environments during nights and weekends. Or scale down your production environment during off-peak hours.

Use available tools to automate the scheduling of your cloud resources. Base this on automated rules and policies that you define.

Delete Unused or Orphaned Cloud Resources

Sometimes, you may forget or neglect to delete cloud resources. Resources that you no longer need or use. This can include:

• Snapshots
• Backups
• Volumes
• Load balancers
• IP addresses
• Unused accounts

These resources can accumulate over time and incur unnecessary costs. To avoid this, you should regularly audit your cloud environment. Delete any unused or orphaned resources your business is not using. You can often use cloud provider tools to find and remove these.

Weed Out Duplicate Services

Different departments in the same organization may be using duplicate services. Marketing may use one task management app, while Sales uses a different one. Centralize cloud resources and remove duplicate tools.

Having everyone use the same cloud tool for the same function can save money as well as enhance collaboration, reporting, and data integration.

Embrace Serverless Architecture

Serverless computing allows businesses to run applications without managing the underlying infrastructure. You pay only for the actual compute resources used for your processes. This eliminates the need for provisioning and maintaining servers. Which reduces both operational complexity and costs. Consider migrating suitable workloads to a serverless model. This can help you optimize resource use and cut cloud waste.

Schedule a Cloud Optimization Assessment Today!

By following these smart tactics, you can reduce cloud waste at your business as well as optimize your cloud spending. This helps you save money. You can also improve operational efficiency and environmental sustainability.

Are you struggling with expanding cloud costs? Need help identifying and removing cloud waste? Our team of cloud experts can help you.

Contact us today to schedule your assessment.

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This Article has been Republished with Permission from The Technology Press.

In today’s world, sustainability isn’t just a buzzword; it’s a necessity. Businesses around the globe are increasingly embracing eco-friendly practices. This isn’t only for the positive impact on the environment. It’s also for the benefits they can bring to the bottom line.

Sustainable technology habits are not only about reducing your carbon footprint. They’re also about improving efficiency, cutting costs, and attracting environmentally conscious customers.

“Going green” can mean saving more dollars, besides helping the planet. Below, we’ll explore several sustainable tech habits you can adopt. These are not only good for the environment but also a win for your business’s bottom line.

1. Energy-Efficient Hardware and Appliances

Investing in energy-efficient hardware and appliances can lead to significant cost savings. Especially in the long run. Energy-efficient devices consume less electricity, resulting in lower utility bills.

Consider upgrading to Energy Star-rated equipment. And using LED lighting to reduce your energy consumption. It may surprise you how fast your electric bill goes down after replacing lightbulbs.

2. Virtualization and Cloud Computing

Virtualization and cloud computing solutions can help you optimize your IT infrastructure. By consolidating servers and resources, you can reduce the number of physical devices. This leads to lower energy consumption and reduced hardware maintenance costs.

3. Remote Work and Telecommuting

Embrace remote work and telecommuting. This reduces the need for office space. It also cuts down on commuting-related emissions. Employees who work remotely also report increased job satisfaction and productivity. Both of which can positively impact your bottom line.

4. Renewable Energy Sources

Consider transitioning to renewable energy sources like solar or wind power. The initial investment may be significant. But renewable energy can lead to big savings on electricity costs. Additionally, it demonstrates your commitment to sustainability, which can attract eco-conscious customers.

5. E-Waste Recycling Programs

Put in place e-waste recycling programs. These help you properly dispose of outdated or non-functioning electronic equipment. Many electronics can be refurbished, resold, or recycled. This reduces waste and potentially generates revenue through resale.

6. Optimize Data Centers

Data centers are notorious for their high energy consumption. Optimize your data center by doing things like:

• Using energy-efficient servers
• Implementing efficient cooling systems
• Consolidating data storage to reduce power usage

7. Green Web Hosting

Choose a web hosting provider that uses renewable energy for their data centers. This reduces your website’s carbon footprint. It can also lead to improved website performance and uptime.

8. Paperless Office

Transitioning to a paperless office can save money on paper, ink, and storage costs. Use digital documents, electronic signatures, and cloud storage solutions to reduce paper usage.

Office workers spend about 6 hours a week searching for paper documents. Digitizing files allows for keyword searching. This reduces those wasted hours and improves productivity.

9. Eco-Friendly Office Supplies

Buy eco-friendly office supplies. This includes recycled paper, biodegradable pens, and reusable office products. These sustainable choices can reduce your office expenses. They also show your commitment to environmental responsibility.

10. Software Optimization

Regularly update and optimize your software to reduce system resource usage. Unnecessary background processes and inefficient code can strain your hardware. As well as increase energy consumption.

11. Remote Monitoring and Control

Install remote monitoring and control systems to manage your facility’s energy usage. This technology allows you to adjust heating, cooling, and lighting remotely. This reduces energy waste. Smart thermostats are very affordable now. That makes this an easy energy energy-efficient win.

12. Green Transportation Policies

Promote green transportation policies for employees. These might include:

• Carpooling
• Biking
• Using public transportation

Incentives like subsidies for eco-friendly commuting options can help. They promote the reduction of transportation costs for your team.

13. Sustainable Data Practices

Adopt sustainable data practices by cleaning and organizing your databases. The goal is to remove redundant or outdated information. Efficient data management reduces storage requirements and enhances data processing speed.

14. Green IT Certification

Consider pursuing green IT certifications. Such as the ISO 14001 or the Green Business Bureau certification. These certifications can improve your environmental standing and boost your company’s reputation.

15. Employee Education and Engagement

Educate your employees about sustainable tech habits. Encourage their participation in eco-friendly initiatives. Engaged employees can help identify more cost-saving opportunities.

16. Supply Chain Sustainability

Collaborate with suppliers and partners committed to sustainability. Sustainable sourcing and procurement practices can lead to cost reductions. As well as a more resilient supply chain.

17. Lifecycle Assessments

Conduct lifecycle assessments of your products and services. This helps you identify areas where you can make environmental and cost improvements. This process can help you optimize your offerings and reduce waste.

18. Green Marketing

Leverage your sustainability efforts as a selling point in your marketing campaigns. Customers are increasingly seeking out eco-conscious businesses. Promoting your sustainability can help you stand out from the competition. It can lead to increased brand loyalty and sales.

Get Help Going Green to Save Money & Help the Planet

Sustainable tech habits are not just about being environmentally responsible. They can also help your bottom line. The world has become increasingly aware of the importance of environmental responsibility. Embracing these sustainable tech habits can be a win-win for your business and the planet.

We can help you put together a sustainable tech roadmap that makes sense. Give us a call today to schedule a chat.

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This Article has been Republished with Permission from The Technology Press.

Whether you sell shoes or run an accounting firm, you need some type of technology to operate. Today’s companies aren’t just in the business of selling their own goods and services anymore. They also must master various types of digital tools.

These include software, payment systems, computers, Wi-Fi networks, mobile devices, and more. Companies also need to protect their devices and network.. If that technology isn’t working, it can impact a business significantly.

98% of surveyed organizations say that just one hour of IT downtime costs more than $100,000. The reliance on technology means that every company is now a technology company.

This is the case no matter what products you sell or services you provide. Let’s discuss exactly why this is the case in today’s world.

What Makes Technology a Backbone of Any Business?

1. Technology Is a Critical Part of Business

Even farmers use tech to check commodity prices, sell livestock, and keep their books. Most companies couldn’t operate without their software. Or without databases filled with important information.

IT downtime is so devastating for this very reason. Remember the breaches impacting global meat producer JBS and Colonial pipeline? Those companies had to halt operations because of ransomware attacks.

They both paid the ransom to their attackers so they could begin operating again. Without the technology that’s become a normal part of our day, a lot of companies would close.

2. Customers Expect an Excellent Digital Experience

Customer experience came in first in a survey of top business priorities for the next 5 years. Nearly 46% of respondents said it was at the top of their list.

If a customer has just one bad experience with your company, they will likely go elsewhere. In a digital world, those experiences are often:

• Navigating your website
• Checkout experience
• Appointment scheduling ease
• Shipping notifications
• Helpfulness of online chat
• Response time from customer support
• Ability to contact your company via social media

To keep up with consumer expectations in 2023 and beyond, means you need to use technology. From your website to your payment experience, people expect a smooth digital flow.

3. Employees Need Devices to Drive Productivity

How do employees work productivity without the use of a computer, tablet, or mobile device? These devices keep staff connected to each other and your customer data. Devices enable communication and are how much of the work in offices gets done. If they don’t run well, business productivity suffers.

4. AI & Automation Help Companies Stay Competitive

AI and automation help organizations move faster. AI can personalize a consumer shopping experience. Automation can help sales teams close 30% more deals and improve conversions by over 200%.

To stay competitive, companies must integrate technology tools with AI and automation capabilities. This means they need to know the best ways to use these tools. Plus, integrate them well with existing solutions.

5. Information Is Being Generated at a Rapid Pace

Companies generate information digitally at a dizzying pace. Can you imagine what it would be like if you had to go back to all the paper files? You’d need a separate building just for all the filing cabinets.

Files, documents, and customer records are largely digital now. Keeping track of all that information and making it searchable requires technology skills.

6. Vendors/Suppliers Are Leaving Legacy Systems Behind

Think of the vendors you use to run your business. Could you interact with any of them offline only? No email, no digital documents? In most cases, the answer is, “No.”

The companies that you rely on for your business are also “technology companies” in the same way. Most will be leaving behind legacy systems like fax machines and paper documents. Thus, you need to use digital means to interact with them.

7. It’s Difficult to Grow Without Tech Innovation

People are limited by what they can mentally and physically do in a day. Computers and technology have exponentially increased that. They do a lot of the processing and manual work.

The cloud is often touted as leveling the playing field for small businesses. It allows smaller companies to leverage technology to do more affordably.

It’s hard to continue growing your business without the smart use of digital tools. This includes reviewing your technology infrastructure and looking at innovations on the horizon.

8. Business Continuity Needs

Business continuity is about keeping your company running despite any crisis events. One natural disaster could severely impact a building and everything in it. But, if you are storing your data in the cloud and using cloud software, your business can still operate.

Companies that aren’t employing backup systems are at significant risk. Tech solutions create the ability to continue operating from anywhere, increasing business resiliency.

What Does Your Innovation Roadmap Look Like?

Using technology securely and to its fullest can be a full-time job. Give us a call today, we can help take that burden off your shoulders.

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This Article has been Republished with Permission from The Technology Press.

Just five or six years ago, VoIP was still considered a “different” type of business phone system. One that wasn’t the norm. But the pandemic changed that way of thinking. Now internet-based phone systems aren’t simply the norm. They’re mandatory for business continuity.

During the pandemic, VoIP and video conferencing have skyrocketed by over 210%. This is largely due to the move to remote work and hybrid offices. Sixty-seven percent of surveyed companies say switching to VoIP helps improve call handling.

So, no longer is the business phone system tied to a physical location. This enables fluid management of a business with staff spread out over many locations.

Additionally, VoIP significantly reduces costs for businesses. The technology is much cheaper to use than a traditional landline-based system. Calling plans are also often less expensive, and a company can add new numbers for very little cost.

VoIP has several helpful features for small businesses. But owners are busy and may not have time to have all of them enabled.

What are the best features to drive efficiency, productivity, and positive caller experience?

Here are some of the best features of cloud-based business phone systems to leverage.

Automated Attendant

In many small companies, the person answering the phone also has a lot of other duties. You can free up that person’s time and give the caller a better experience with an automated attendant.

An auto-attendant acts as a company directory. It will forward calls to the correct department or staff member for you. Record a pleasant greeting and ask the caller a few questions. Such as, “Press or say 1 for sales, 2 for technical support,” etc.

The caller gets the person they need without having to explain why they’re calling twice. Once to the person that answers the phone and once to the person they’re transferred to.

Find Me/Follow Me

What’s the most favorite user feature for VoIP? According to 77% of surveyed employees, it’s the Find Me/Follow Me feature. This includes the ability to use a virtual phone number that is accessible from all devices. Staff can also transfer calls from one device to another with ease.

Whether you are on a PC, in a conference room, or on your smartphone, you can get your calls. This feature reduces friction and allows people to give out a single phone number. Callers can then use that number to reach the person via mobile, home office, or onsite office.

Hold Music

Playing pleasant music while your callers are on hold might seem like a small thing. But it can have a big impact on customer satisfaction and lead generation activities.

We found some eye-opening statistics from a study on hold music versus silence. In the study, researchers kept people on hold for 1 minute. Results showed:

• On hold in silence: Over 50% of the callers hung up
• On hold with music: Only 13% of the callers hung up

Additionally, 45% of the silent group that did not hang up thought they were on hold for 3-5 minutes. They were on hold for just one minute. While on the music side, 56% of people thought they were on hold for less than one minute.

So, you can see the power of activating that one simple feature of your VoIP system. You may notice happier customers and fewer leads hanging up before they reach anyone.

Voicemail Transcription to Email

When you’re coming out of a meeting, going through a string of voicemails can be frustrating. You have to listen to each one to figure out the people to call back first.

Voicemail to email in VoIP services, provides recorded voicemails emailed to you. This also comes with a transcription of the message. You can quickly glance through the emails and scan the text to rank callbacks. No need to listen to every message first.

Ring Groups

Ring groups are an especially helpful feature if you have a small team. It allows a group of numbers to ring simultaneously until one person in the group picks up.

This means that another staff member may be able to assist a caller, rather than them needing to leave a message. Ring groups are great to set up for sales teams, accounting teams, and customer support teams.

Call Reporting

Another bonus of VoIP phone systems over analog is that you get real-time call reporting. What are your busiest times when you need more staff? Do you have a problem with calls not getting answered fast enough?

Your call reporting can give you insight into those things and more. Make sure you check out these reports and then automate the ones you like so you’ll see them regularly.

Local Support

This isn’t a system feature, but it’s important to have. If you sign up for VoIP from a company halfway around the world, you don’t have any local support when you need it.

Having someone that can come to your office is important. They can set up VoIP desk phones and help you optimize ring groups, mobile apps, and more. Your business phone system is one of the most important pieces of technology you have. Make sure you have the local support you need to keep it operating reliably.

Looking for Local VoIP Solutions?

Get expert VoIP services and local support. We’ll integrate your cloud-based phone system with your entire technology environment. Contact us today for a free consultation.

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This Article has been Republished with Permission from The Technology Press.